The digital lounge provides distinctive and immersive experiences past tennis, similar to finishing metaverse quests and video games, incomes NFT wearables, and an opportunity to win a visit to the 2023 US Open Males’s Finals.
“That is our first actual foray into the metaverse. We’ve been speaking for a very long time about how we needed to indicate up with Gray Goose. We all know it’s an vital contact level for our followers,”
Aleco Azqueta, Gray Goose VP of selling, North America, stated.
To enter the draw for the 2023 Finals, followers have to finish a quest known as Honeydew Hunt and fill out a type. Members have to be 21 years or older and might solely submit one type per day.
The MetaVIP Lounge is accessible to anybody through laptop computer. The expertise begins with age verification, then customers enter a tennis-ball area and are greeted by Gustav, a goose tour information. After the greeting, followers play a sport impressed by the event’s official cocktail, the Gray Goose Honey Deuce. When gamers full the sport, their in-game avatar will get the chance to enter the bar and be a part of a lesson on getting ready the symbolic cocktail.
Not like different sports activities occasions hosted within the metaverse, The MetaVIP Lounge doesn’t broadcast the event’s matches for followers to look at.
“The best way we have been fascinated with it’s: for those who have been working for a corporation within the ‘90s, it’s like, oh do you want an internet site? Perhaps 15 years in the past, corporations stated, do you suppose we’d like a Fb web page? [The metaverse] is the place followers of our model are going to be interacting sooner or later. Lots of them are already there now,”
Azqueta shared his ideas about the way forward for the metaverse.
The US Open takes place yearly in Flushing Meadows, New York. It’s one of many 4 grand slams in tennis. This 12 months, the event began on August 29 and ends on September 11 with the Males’s finals. The US Open occasion in Decentraland takes place on the similar time.
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