In case your sticker shock from Nvidia’s reveal of astronomical costs for its new 4000-series graphics playing cards yesterday gave you drawback on notion checks, I convey dangerous information: It’s not prone to get any higher, not less than so far as Nvidia is anxious. It appears group inexperienced is sticking to these sky-high costs for its new playing cards and, based mostly on feedback from CEO Jensen Huang, we should always anticipate such costs to be the brand new regular.
Responding to questions over the remarkably excessive price of the corporate’s new GPUs, Digital Traits reviews that Nvidia CEO Jensen Huang was very direct in saying that “the concept the chip goes to go down in worth is a narrative of the previous.” With cryptocurrency mining fading away after the Ethereum merge, many PC fanatics had hoped that graphics playing cards, which have till just lately been low on availability and excessive on worth, would see a return to extra affordable worth factors transferring ahead. It appears, nonetheless, that Nvidia doesn’t agree.
“Moore’s Regulation is useless,” Huang mentioned, referring to the phenomenon of transistor counts doubling each two years, resulting in better efficiency and reducing prices. “A 12-inch wafer is much more costly in the present day.”
Although the upcoming 4000-series playing cards look to be testing the boundaries fanatics will likely be keen to spend for a large improve, the corporate did state that the 3000-series collection is prone to current an ongoing various to these trying to avoid wasting money. Yesterday, an Nvidia spokesperson advised Kotaku that, “RTX 3080 10GB remains to be an unbelievable worth and we’ll proceed to supply it in our lineup.”
Nvidia has been on a roll recently in relation to angering its clients. Its habits towards AIB (add-in board) companions who manufacture third-party playing cards that includes Nvidia chips has apparently been offensive sufficient to scare off one of many largest names on the town, EVGA, from manufacturing GPUs in any respect sooner or later. Now, Nvidia is signaling its intent to maintain the value squeeze on shoppers as nicely, and with costs this excessive, we’re in uncharted waters.