Meta-owned messaging app WhatsApp is getting into the movie enterprise. Earlier this week, WhatsApp introduced its first unique brief movie “Naija Odyssey,” which tells the story of NBA participant Giannis Antetokounmpo, who was born in Athens, Greece to Nigerian dad and mom.
“Naija Odyssey” will premiere on Prime Video on September 21, 2022.
The brief movie signifies WhatsApp’s foray into leisure, an uncommon enterprise for a social messaging app. Nonetheless, in contrast to tech large Apple’s unique content material, “Naija Odyssey” seems to be a technique to promote the model provided that Antetokounmpo just lately signed an endorsement take care of WhatsApp, one other first for the app.
Vivian Odior, WhatsApp’s world head of promoting, advised Selection, “‘Naija Odyssey’ is a narrative that reinforces how WhatsApp helps us embrace our multifaceted lives. In navigating relationships, identification, and even adversity, WhatsApp is there — enabling you to embrace all sides of you by connecting you to those that matter most.”
Whereas the brief movie is a reminder that WhatsApp may help join you with others, it was additionally probably made by WhatsApp to revenue from Antetokounmpo’s fame. He was named NBA All-Star Sport MVP for the Milwaukee Bucks in 2021.